Why does the side entrance to the Candy Palace look like the entrance to a penny arcade? There are two reasons. First, because only people with money are attracted to an arcade, and Disneyland’s marketing department loves it when the park’s stores are filled with people who have money. And second, because people who are tricked into a candy store are less likely to say “Wait! This isn’t a penny arcade!” and more likely to say “Hey! Candy!”
This may sound cold, calculating, and unmagically marketing centered, but in reality it’s something that Disneyland has been doing from day one. The next time you visit the park, notice just how many examples there are of “bait and switch” tactics employed. For example:
- Almost nothing in the Tiki Room is actually enchanted.
- The Pirates are from Anaheim, not the Carri bean.
- We’re supposed to believe that the Pooh ride is an “attraction?” Really?
Nothing negative is implied by these revelations, of course. All these minor deceptions are designed to enhance the guest experience in one way or another. If they leave you feeling a little uneasy, though, just remember that the Haunted Mansion really is haunted, Toontown is officially a California town, and the Matterhorn is, in fact, 100% matter.
Coming up next: Plaza Pavilion
