The Souvenirs and Novelties store on Main Street is a tricky bit of Disneyland marketing magic. Guests who visit the Emporium and then stop in the Souvenirs and Novelties shop for additional browsing may notice, if they are paying attention, that this shop and the Emporium are very, very similar. In fact, they are so similar that they are — according to Kant’s theory of naturally defined identity — considered to be identical by professional metaphysicians! Few guests are trained in the finer points of philosophy, so they generally don’t notice this subtle trick and end up spending twice as much time shopping in the Emporium as they originally intended!
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