This weekend, Pixar set an amazing record by selling some $109 million in tickets to their new short film, Night & Day. Never before in the history of cinema has a film of less than 6 minutes in length earned this kind of money. Said a person standing near Pixar’s home office, “Kaching!”
Sadly, Pixar’s new feature-length film Toy Story 3 didn’t do nearly as well, earning less than $75 in theaters where it did not run with Night & Day. It is hoped that their next feature starring Woodie and friends — a short film that will accompany Cars 2 — will help restore the value of the beloved brand.